Mielle Organics, a women’s hair care company, known and loved by millions within the textured hair care community is joining the international consumer goods corporation, Procter and Gamble (P&G). This will add Mielle to the family of P&G’s suite of brands, which includes staples like Tide and Pampers.
Co-founder Monique Rodriguez started Mielle following her career as a registered nurse for nearly a decade and has created a hair care brand that has become the first in the industry to receive more than $100 million in investment funding. And since has scaled to a household staple for consumers with textured hair through distribution at countless national retail locations in over 85 countries around the world.
Mielle’s founding couple says the P&G acquisition will expand Mielle’s reach to customers and allow them scale nonprofit, Mielle Cares, to fund additional economic opportunities for Black and Brown communities.
The Partnership: Expanding Innovation
“We’re excited to continue to lead Mielle as an independent subsidiary of P&G Beauty.” A move that Monique Rodriguez views will allow the brand to “level up” while remaining true to its values.
Dynamic duo, Monique Rodriquez and her husband Melvin Rodriquez, COO, look forward to continuing to lean into providing natural ingredients, innovative, technology-driven products, and inspirational educational content. In addition, they strategically plan to work with the P&G Beauty team to support Mielle with the tools necessary to reach Mielle’s long-term goals of increasing product accessibility in Black and Brown communities and investing in research and innovation.
In a note confirming the collaboration, Lela Coffey, Vice President of P&G’s multicultural hair care business shares: “Monique, Melvin, and their entire team have done an incredible job building Mielle Organics into a leading hair care brand beloved by millions of Black women, and we’re excited to help them continue their success. P&G Beauty’s role will be to support the Mielle Organics team with what they need to achieve their vision… while enabling the core tenets of their success to continue as they are today.”
P&G x Mielle’s Philanthropic Collaboration
While launching the partnership for Mielle Organics, P&G and Mielle have also teamed up to invest resources into non-profit Mielle Cares to advance initiatives that are important to Black and Brown communities. Similarly by investing in Mielle Cares, P&G looks to harness the opportunity to increase its work on award-winning platforms like Widen the Screen and My Black is Beautiful in ways that push the fold on expanding gender and racial equity.
The Rodiguez duo too looks forward to the expanded opportunity to give back to their community which has been instrumental in Mielle’s success. Especially as they’ve been able to break barriers for Black entrepreneurs. Monique Rodriguez attributes much of this success to their team, New Voices Fund for Women of Color, and Berkshire Partners for supporting the brand during a time where less than one percent of Black women secured $1 million in funding.
“We founded Mielle Cares to give back to our community who has been so instrumental in the success of Mielle,” says Melvin Rodriguez, co-founder and COO of Mielle Organics. “Mielle remains committed to leading with purpose and impact and serving as a beacon in historically underserved communities. Expanding our impact in Black and Brown communities will become an even greater focus in the years ahead.”
Wisdom for Early-Stage Entrepreneurs
One aspect of this work that empowers the Rodriquez founders is the legacy that they are building for their community, but more specifically for their daughters who have witnessed them scale from their kitchen/garage to the shelves of national retailers.
As Monique Rodriquez thinks about what she would share with her younger self, her children, or an entrepreneur in the shoes she earlier occupied, she shares the following:
- Lean into faith: The Mielle co-founder has found that her spiritual practice has guided her into spaces with great intentionality. Rodriquez advises leaning into that exponential power.
- Be passionate about your craft: “Passion can help you remain committed even when you don’t see funding or it doesn’t feel like anything is happening,” Rodriguez shares. “It sharpens the tenacity to continue on.”
- Be obsessed with your customer: Rodriguez has found it pivotal for entrepreneurs to learn about their customer-base and explore the depths of their needs. This can be achieved by prototype testing, market research, attending key in-person and virtual industry events, surveying your community, and more.
- Ask for help: Rodriquez expresses having been able to thrive by leaning on those who are experts in their respective fields. Leaning on the experts has led her team to gain the most insightful data in a timely fashion to make informed decisions while trusting the effects of those decisions on pertinent markets.
These words of wisdom continue to inspire the Mielle team that looks forward to the partnership with P&G furthering opportunities to present their brand as one that is solution-based and provides its community with access to the best products possible.