Rams’ Kevin Demoff receives Daniel M. Rooney Lifetime Achievement Award

Rams’ Kevin Demoff receives Daniel M. Rooney Lifetime Achievement Award

Rams chief operating officer Kevin Demoff was named this year’s recipient of the Daniel M. Rooney Lifetime Achievement Award, the Fritz Pollard Alliance announced Wednesday.

Demoff received the Fritz Pollard Alliance’s highest award for his dedication and long-term meritorious history to improve the workplace surrounding the game of football, the news release read.

“We are fortunate to have the platform that the National Football League provides to lead and push for a more diverse and inclusive landscape within sports and beyond,” Demoff said in a statement. “It is a tremendous honor to receive the Dan Rooney Lifetime Achievement Award from the Fritz Pollard Alliance and to be associated with two legends who helped transform the NFL in Dan Rooney and Fritz Pollard. This is a crucial time to advocate for more access to opportunity and equity in our game and I am grateful to the Fritz Pollard Alliance for their commitment to and leadership in this work.”

The Fritz Pollard Alliance was founded in 2003 to help improve diversity among coaches and front office executives in the NFL. It also established the NFL’s Rooney Rule, which requires teams to interview minority candidates for head coaching and senior football operations opportunities.

Rod Graves, executive director of Fritz Pollard Alliance recently said, “Our mantra is to resist the status quo of diversity hiring practices in the NFL, as we build bridges and navigate barriers. Although the doors are open to ownership conversations, in many cases, the results remain barren of inclusive successes.”

The Fritz Pollard Alliance will honor Demoff and five other award winners on Feb. 9 for  the 18th annual Johnnie L. Cochran Salute to Excellence Awards ceremony in Phoenix during Super Bowl LVII week.

Leslie Frazier, assistant head coach and defensive coordinator of the Buffalo Bills, and Perry Fewell, senior vice president of NFL officiating administration, will receive the Salute to Excellence Award in recognition of exceptional performances of an individual in sports. The San Francisco 49ers were named winners of the John B. Wooten Award for taking steps to advance diversity, equity and inclusion. This year’s Paul J. Tagliabue Award went to the WNBA for raising the diversity benchmark in the sports industry. The collegiate Award went to Deslin Alexandre, a student-athlete whose performance on and off the field exudes the spirit of Fritz Pollard.

Demoff has held the position of COO for the past 14 seasons with the Rams. Demoff, a former director of football operations for the Los Angeles Avengers of the Arena Football League, was instrumental in delivering Hollywood Park and SoFi Stadium in Inglewood.

Demoff has helped the Rams in many business aspects, but he’s been committed to improving diversity with the Rams at various levels and with the team’s community efforts, which are largely focused on providing access and opportunity for young people from Black and Brown communities in Los Angeles.