Passengers of a Boeing 737 Max-8 during a United Airlines flight departing from Newark Liberty International Airport (EWR) in Newark, New Jersey, USA, on Wednesday, March 13, 2024.
Bing Guan | Bloomberg | Getty Images
Now play on United Airlines“Seatback screens: personalized advertising.
The airline said Friday that it has launched a media platform to show travelers personalized advertising on seatback screens and in its app, among other platforms, to leverage customer data.
United said its new platform, Kinective Media, is already working with Norwegian cruise line, Macy’s, IHG Hotels & ResortsTelevisionUnivision and JPMorgan Chasewhich offers a variety of co-branded credit cards with United.
The platform is the latest example of airlines trying to create new revenue streams and leverage their lucrative loyalty programs. Delta Airlines announced in early 2023 that it would offer free Wi-Fi to customers if they were registered members of its SkyMiles frequent flyer program.
“Unlike other commerce media platforms, United offers brands across a variety of industries the ability to reach engaged customers across the marketing funnel – from brand consideration to conversion – in a highly personalized and relevant way, and we are already seeing impressive results. “Results,” Richard Nunn, CEO of United’s MileagePlus loyalty program, said in a press release.
United declined to provide projected revenue from the initiative.
Customers can opt out of seeing targeted advertising through a United website, and United says advertisers do not have access to customers’ personal information, the airline said.
“Based on average flight time, there is the potential for 3.5 hours of attention per traveler,” United said.
The airline is in the midst of a massive upgrade of its narrow-body cabins, including its in-flight entertainment system with new screens and other features, although supply chain issues have delayed some of the planes’ upgrades.
Don’t miss these exclusives from CNBC PRO
Source link
2024-06-07 17:22:25
www.cnbc.com
