World Triathlon renews contract with global merchandise partner Tribe


World Triathlon has renewed its partnership with merchandising partner Tribe Solutions until 2028. The Canada-based company behind the World Triathlon Store has developed a significant presence both online and with a physical store at its top-tier events that it will expand further over the next five years.

The agreement sees Tribe Solutions continue to hold global merchandising and licensing rights for World Triathlon-related properties, producing hi-tech and eye-catching race-specific performance apparel and accessories.

“We are very happy to continue our successful partnership with Tribe Solutions for the next five years,” said Marisol Casado, World Triathlon President and IOC member. “With our Age Group racing so firmly and spectacularly back on the calendar in 2022, the coming years will provide even more opportunities to expand our offering and reach to the growing triathlon community, as well as unique World Triathlon and Series-branded merchandise for those taking part in the events to remember their racing forever.”

Visit for all the latest World Triathlon apparel, equipment and customisable teamwear and for more information.

Read More