Starbucks is introducing its Oleato drinks to all US stores.
Courtesy: Starbucks
Starbucks will launch its olive oil-infused drinks in all U.S. stores starting Tuesday, the company said.
The drinks, called Oleato, launched in Italy in February 2023 after former CEO Howard Schultz visited the country and noticed that locals drank olive oil daily. The line of olive oil-infused coffee drinks launched in select Starbucks stores across the U.S. the following month and initially received negative reviews. The New Yorker said the drink “tastes like a big spoonful of olive oil in coffee.”
According to Starbucks, Oleato means “with oil” in Italian. The line includes a latte and an iced espresso drink.
It also includes Oleato Golden Foam, which the company says is a vanilla sweetener infused with Partanna extra virgin olive oil that can be added to any Starbucks drink. Starbucks added that four recommended adjustments for the foam will also be available in the app.
The launch comes on the same day Starbucks will report fourth-quarter results.
The company is trying to maintain revenue growth in its North American unit. Its shares have fallen more than 3% so far this year.
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2024-01-29 17:30:59
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